GROUP'S POST- Sophia, Shirleen, Angeline, Jiawen.
note to group: just click edit post and add your parts into this entry ok!(:
note to group: just click edit post and add your parts into this entry ok!(:
Credits goes to a nice Ellery for allowing us to take a snapshot of his oh-so-unique shoes! (:
NIKE DUNKS
Heard of the brand, Nike?
– Ask anyone around the world, and I’m positive most of them will respond with a yes.
Globalization is a process whereby corporations have discovered that profits depend not in making a product, but in creating a branded identity people would adopt in their lifestyles. This is why brands like Nike, Coca Cola and Apple are increasingly becoming revered symbols worldwide.
Nike. It means victory. It also means a type of expensive running shoe. This was how Nike started out, by identifying itself with a popular “high tech” sneaker which soared on America’s jogging craze in the sixties. However, from just a sneaker producer, they expanded it to being a promoter of a lifestyle, to being the “essence of athleticism.”
Michael Jordan was the first to be signed on to personify the Nike spirit. Both reaped benefits from this deal. Clambering on Jordan's basketball skills, Nike became a superbrand while simultaneously turning Jordan into an international superstar with their captivating advertising logo – “Just Do It.”
Having identified itself with sports, Nike opened itself to new frontiers such as entertainment where its been reported, a Nike cruise ship would be launched soon. From sports to entertainment to schools and to culture, Nike is indeed efficiently establishing itself as a global name. Dominating an industry now is simply not enough.
Being one of the most recognised brands in the world, Nike has evolved into one of the largest, most popular, and most profitable shoe and clothing companies in the world.
– Ask anyone around the world, and I’m positive most of them will respond with a yes.
Globalization is a process whereby corporations have discovered that profits depend not in making a product, but in creating a branded identity people would adopt in their lifestyles. This is why brands like Nike, Coca Cola and Apple are increasingly becoming revered symbols worldwide.
Nike. It means victory. It also means a type of expensive running shoe. This was how Nike started out, by identifying itself with a popular “high tech” sneaker which soared on America’s jogging craze in the sixties. However, from just a sneaker producer, they expanded it to being a promoter of a lifestyle, to being the “essence of athleticism.”
Michael Jordan was the first to be signed on to personify the Nike spirit. Both reaped benefits from this deal. Clambering on Jordan's basketball skills, Nike became a superbrand while simultaneously turning Jordan into an international superstar with their captivating advertising logo – “Just Do It.”
Having identified itself with sports, Nike opened itself to new frontiers such as entertainment where its been reported, a Nike cruise ship would be launched soon. From sports to entertainment to schools and to culture, Nike is indeed efficiently establishing itself as a global name. Dominating an industry now is simply not enough.
Being one of the most recognised brands in the world, Nike has evolved into one of the largest, most popular, and most profitable shoe and clothing companies in the world.
Signs have become globalised in the world today. They have become a common form of communicating ideas at an international level. These two signs are but some examples of the many signs commonly found in the world today. Although these signs may come at different languages, they are used globally to convey the same message. As these signs are all standardized, they are understood and recognised by the world. Signs have become a way of conveying common ideas to all people. They have proven to be especially convenient to tourists, who are unfamiliar with countries they visit. It is something that cuts across all cultural and geographical barriers, creating a common “language” to convey ideas to all people internationally. This explains why signs can be used as a representation of globalization.
The brands as shown above – Subway, Maggi, Yeo's and Wall's – found in Temasek Junior College's library and canteen are all examples of the success of a globalised world today. Two brands, Subway and Maggi would be elaborated on.
As many would have expected, Subway is a well-known fast food restaurant with more than 25,000 restaurants in 85 countries across the globe. It is based in the United States, but thanks to globalization, has branches in countries such as Netherlands, Mexico and Pakistan. Subway even has a branch in Temasek Junior College’s (TJC) library, here in Singapore. This is the result of franchising which Subway actively supports. It makes the prospect of franchising available to everyone across the globe – even college students from the Entrepreneurship Club in Singapore, in the case of the Subway branch in the college library.
Maggi is part of Nestlé, which has its headquarters in Switzerland. Nestlé now has branches in regions like Africa, Asia, and Oceania.
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